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Why
Examples
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MA
IMIZE
TIKTOK
ENGAGEMENT
WITH GAMES!
Powerful and Attention Grabbing Lead-in Videos + Interactive and Engaging TikTok Games = Incredible ROI on your marketing spend!
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HOW DO
FLIPTOK GAMES WORK?
Step 1
You give us a brief
Step 2
We share game concepts and ideas for the brief 
Step 3
We design and build the FlipTok game
Step 4
We create the TikTok videos to promote the game
Step 5
You take it live with a marketing budget and influencer promotions!
Step 6
Measure success with our custom dashboard and analytics.
Branded games
to captive audiences on TikTok.
Amplify engagement for your brand with fun hyper-casual games inside TikTok that open in the in-app browser!
10x
Engagement compared to other platforms
1 bn+
Monthly active audience to target!
27%
Increase in brand recall
why
FLIPTOK
games?
Convert passive viewers into an engaged audience with fun games.
Average time spent in a branded game property is 34-40 seconds
Great way to capture and own first party data
Measurable influencer engagement
55%
55% of user base seeking branded content
3-5X
3-5x more engagement vs regular mediums
40%
40% of audiences on TikTok use it for product research and discovery
Impactful with both paid and organic promotion
FlipTok Video
You Watch
This is the promo video the user sees as they swipe up to watch TikTok's. We make the video for you.
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FlipTok Game
You Play!
This is the game that opens in TikTok's in-app browser that the user plays. We build the game for you.
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FAQs
What exactly are FlipTok Games?

FlipTok games are branded hyper-casual games that are custom built for brands. A FlipTok game is a web-based game that works inside TikTok by using TikTok's in-app browser. A TikTok user see's a video ad that is promoting or talking about the game, clicks the CTA button, then the game opens in TikTok's in-app browser. The user plays the game, fills a form, closes the in-app browser and continues enjoying their TikTok's.

How do we get started?

Submit the inquiry form below and share the campaign brief with us. Our team will get back to you with FlipTok game ideas and take it forward.

How long does the game stay active for?

Once built and launched, a FlipTok game typically stays active for a period 4 months (or approximately 120 days.) Usually we've never seen a marketing campaign longer than 6-8 weeks. If the brand wants to keep the game active for a longer time period, it is definitely possible to do so with marginal additional costs.

What data and analytics from the game will we have access to?

In addition to the post engagement data that you will get directly from the TikTok, you will get game play analytics like total number of clicks on begin game, retry game, score data if applicable and any other in-game clicks that you choose to track. You will also get access to first party data like name, email, etc if the user voluntarily chooses to submit. 

How do I access this data?

You get access to an analytics dashboard where you can login and view game analytics and download any first party data that’s collected as part of the game. 

How much does a FlipTok Game cost? Does the cost for the build include the work needed for design and video content? Do you also manage the TikTok ad spends?

The cost of a FlipTok Game is dependent on factors like game complexity and game features. Pricing can range from USD $10,000 - $25,000. This cost includes game design, game development and 2 TikTok videos for promotion. This does not include any TikTok ad spends that you must leverage to promote the game. To summarise, once we take up a FlipTok games project, our scope of work covers the following:

FlipTok Game DesignIncluded
FlipTok Game DevelopmentIncluded
Creating videos (TikToks) for promotion2 videos included
Buying TikTok Ads to promote the gameNot included
Influencer marketingNot included

How many videos (TikToks) will be created to promote the game?

We will create 2 videos (TikToks) to accompany your campaign, that will utilise motion graphics, animations and so on deriving the style and finish from the game that is designed and developed by our team. Additional videos (TikToks) can be produced by us for an additional cost.

Do you take care of promoting this game on TikTok, i.e., buying TikTok Ads, working with influencers, etc?

No, we do not. Our expertise is game conceptualization, game design, game development and creating TikTok's. You have to work with your media planning agency or internal marketing team or with any TikTok's ad buying expert to promote the game using TikTok’s Ad platform.

Do you work only with brands or do you also work with media, digital, creative, marketing agencies?

We work with everyone! We are happy to work directly with a brand and we are happy to work across the board with digital agencies, media agencies, creative agencies, PR agencies, marketing agencies, influencers, performance marketing companies, advertising agencies, individual digital consultants, marketing consultants and anyone who wants to use this solution to positively impact a brand's marketing presence.

How much time will it take to make a game and the video content?

Depending on the final scope and complexity, from concept to go live, the timeline will be in the range of 2-4 work weeks.

Are you associated with TikTok in any way?

We are not associated with TikTok or ByteDance in anyway. We are an independent game development and creative tech studio building fun hyper-casual games that brands can launch on TikTok to achieve their marketing goals.

Get in touch to know more
about FlipTok Games.
Get in touch to know more
about FlipTok Games.
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